Pulse PR is delighted to be representing Bank of Ireland Open Farm Weekend, which takes place virtually on Friday 30 July-Sunday 1 August, is celebrating its tenth anniversary with a packed schedule of virtual activities to showcase Northern Ireland food and farming at its best.

The initiative, led by the Ulster Farmers’ Union, with Bank of Ireland renewing its title sponsorship, is yet again set to capture the imagination of families and foodies from across the province and give a real behind the scenes snapshot of the local farm to fork story.

Although visitors are unable to physically attend farms again this year due to Covid-19 restrictions, the online activities shown throughout the weekend on Open Farm Weekend’s social media channels and website will still give the public the chance to connect with more than 20 farms from across the province.

Ulster Farmers’ Union Deputy President David Brown added; “We are delighted to be in a position to host Bank of Ireland Open Farm Weekend again this year, especially as this is the tenth time our farm families have so enthusiastically stepped up and embraced the event, albeit it in a slightly different format. We are indebted to our title sponsor Bank of Ireland whose support has enabled us to deliver an engaging Open Farm Weekend programme of activities across the three days.

“Our aim with Bank of Ireland Open Farm Weekend is to showcase the outstanding contribution our farms and farm families make in producing the quality food we so often take for granted. The last 12 months have brought about a heightened awareness of where our food comes from and puts the local supply chain at the forefront of our minds. We encourage everyone to get behind this year’s event and celebrate the wonderful produce available right here in Northern Ireland.”

Sponsors for Open Farm Weekend 2021 include: Bank of Ireland | Asda | NFU Mutual | Livestock and Meat Commission NI (LMC) | Moy Park| Irish Farmers’ Journal

 More information can be found at www.openfarmweekend.com