Pulse PR has been working with Bank of Ireland Open Farm Weekend to encourage the public to experience their local farm virtually this summer.
Almost thirty farms from across the province are participating virtually in this year’s Bank of Ireland Virtual Farm Weekend on Friday 30 July-Sunday 1 August and due to Covid restrictions all activities will be shown online through social media channels.
Led by the Ulster Farmers’ Union and with the support of Bank of Ireland UK, Asda, Moy Park, NFU Mutual, and the Livestock and Meat Commission, the initiative is celebrating its tenth anniversary with a packed schedule of virtual activities to capture the imagination of families and foodies by giving a behind the scenes snapshot of the local farm to fork story.
This is the second year the Bank of Ireland Open Farm Weekend has been delivered in a virtual format. The physical event usually attracts upwards of 16,000 visitors from rural and urban towns and cities, but the new format is attracting a different type of audience.
All details on how to watch Bank of Ireland Virtual Farm Weekend can be found at www.openfarmweekend.com