Grainne McGarvey | Pulse PR Director
Public Relations has long been seen as the “softer” side of marketing – brand awareness, reputation management, thought leadership. But PR, when done right, delivers real business results. I recently worked with a client on a new service launch, and the outcome clearly demonstrates why PR can work, even for companies based in Northern Ireland aiming to reach global markets.
Our campaign with ARC Regulatory secured strong coverage in the business press in Northern Ireland – a great win in itself. But what happened next truly showcased the power of PR in today’s interconnected world. Thanks to strategic promotion on social media – especially LinkedIn – the coverage reached potential customers in the US, who saw the story and, crucially, it helped tip the balance and get them over the line.
PR didn’t just create buzz – it had a direct impact on sales.
But that’s not all. The PR exposure sparked enquiries from a number of potential new clients, all interested in the company’s services. Website traffic saw a huge spike, and LinkedIn engagement went through the roof. This is exactly why PR should not be underestimated. It’s not just about getting your name out there – it’s about aligning your story with your business goals and reaching the right people in the right way.
Why PR Works – And Keeps Working:
Here are a few additional reasons why PR is such a powerful tool:
- Credibility and Trust: Being featured in respected media outlets lends third-party credibility that advertising simply can’t replicate. It positions your brand as a trusted leader.
- Amplification on Social Media: In the age of LinkedIn, X and Instagram, media coverage has a second life. PR stories can be amplified across platforms, extending their reach far beyond the original audience.
- SEO and Web Traffic: Online articles and mentions can boost your SEO, driving more organic traffic to your website and increasing your visibility on search engines.
- Lead Generation: As seen with our campaign, PR can generate real leads. When potential clients see your success, they want to be part of it.
- Global Reach from Local Roots: As this case showed, you don’t need to be based in New York or London to make a global impact. PR can transcend borders, especially when leveraged through digital platforms.
- Long-Term Value: A good PR story keeps delivering value over time. Media coverage stays online, continues to be shared, and often gets referenced by others.
Final Thoughts
In an increasingly noisy marketplace, PR helps you cut through the clutter with authentic, compelling stories that resonate. It’s about more than just coverage – it’s about connection, conversion, and growth. Whether you’re targeting customers down the road or across the Atlantic, PR can work – and work wonders – for your business.
Get in touch if Pulse PR can help your business: Info@pulseprni.com
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