Grainne McGarvey, Director of Pulse PR delivered a free four-week online course to community groups to help them get the most out of their social media channels.

The sessions included;

  • Learn about the benefits of social media
  • Get advice on how to maximise your Group’s social media channels
  • Learn how to post engaging content on Facebook & Twitter
  • Learn when & what to post on Facebook & Twitter for best engagement
  • Get examples of content that is best suited to Facebook & Twitter
  • Find out why tone of voice is important
  • Get examples of posts to increase ‘likes’ ‘shares’ and engagement
  • Learn how to use Facebook Live
  • Get examples of when social media advertising works
  • Get a real-life case study to show what can work for rural communities
  • Learn about the difference between PR & advertising (online & offline)
  • Get examples of creating a regular content schedule for your activities
  • Get advice on how to best link in with key media influencers
  • Get examples of how to use of video content
  • Learn about social media analytics

This programme is supported by the PHA (Public Health Agency) through the NICHI Project, which is managed by CWSAN (Cookstown & Western Shores Area Network)

Free to NICHI Model Community Groups & members of Health Alliance NI. To become a member sign up for free here