Textile design company, Dúinn Designs is celebrating after winning a deal to supply its luxury Irish heritage scarves on-board all Aer Lingus flights.
Selling on every European and Transatlantic route this year, this new deal has boosted the fortunes of this fledging Irish business as profits from sales will allow owner, Bernadette McCullagh to expand her range of products, grow the marketing team and target US retailers.
Established two years ago, Dúinn Designs offers a new range of Irish contemporary patterned textiles. Inspired by myths and legends such as the Brown Bull of Cooley, historical places of interest including the Giants Causeway, Newgrange and Kilmainham Gaol, Dúinn Designs takes these well-known iconic symbols and turns them on their head to re-invigorate them into useable patterns for today.
Aer Lingus chose the best-selling SKELLIGS range to stock on-board, which is designed to highlight the contemporary site of Skellig Island. Already a UNESCO World Heritage site, this tourist haven has further grown in popularity after the last Star Wars The Last Jedi movie, having been filmed there.
Bernadette McCullagh says, “Getting on-board with Aer Lingus has given me massive brand exposure and a truly global platform. It’s great to have an opportunity to showcase my scarves to such a broad range of customers and let them see a modern representation of Ireland, rather than the traditional ‘touristy’ view many Irish designers seem to highlight.
“Thanks to the Star Wars movie my sales have shot up and we are selling around 200 units per month, which is a good target for a business the size of mine. I am still pushing for more retailers and currently have 25 retail outlets across Ireland. There is a limited stock available on-board so it’s always a bonus when passengers contact me after for another colour or an additional purchase from the homewear range for their friend or family member.”The range also includes cotton aprons, over gloves tea towels. Buy direct at www.duinndesigns.com, and from 25 design-led retailers across Ireland.
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