Grainne McGarvey, Director of Pulse PR delivered a free four-week online course to community groups to help them get the most out of their social media channels.
The sessions included;
- Learn about the benefits of social media
- Get advice on how to maximise your Group’s social media channels
- Learn how to post engaging content on Facebook & Twitter
- Learn when & what to post on Facebook & Twitter for best engagement
- Get examples of content that is best suited to Facebook & Twitter
- Find out why tone of voice is important
- Get examples of posts to increase ‘likes’ ‘shares’ and engagement
- Learn how to use Facebook Live
- Get examples of when social media advertising works
- Get a real-life case study to show what can work for rural communities
- Learn about the difference between PR & advertising (online & offline)
- Get examples of creating a regular content schedule for your activities
- Get advice on how to best link in with key media influencers
- Get examples of how to use of video content
- Learn about social media analytics
This programme is supported by the PHA (Public Health Agency) through the NICHI Project, which is managed by CWSAN (Cookstown & Western Shores Area Network)
Free to NICHI Model Community Groups & members of Health Alliance NI. To become a member sign up for free here
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